Theo Nakamura
Performance & Analytics Editor
7 tips and 4 guides
Theo handles the numbers side of Marketing Ideas. A former performance marketer, he writes about paid acquisition, analytics, and the conversion work that decides whether a campaign actually pays for itself.
Tips by Theo Nakamura
How to Find and Market in the Largest Subreddits for Your Niche
Learn how to find the biggest subreddits in your niche and build a Reddit marketing strategy that actually works — without getting banned or shadowbanned.
How to grow a SaaS from $0 to $100K MRR: free and paid channels ranked
A complete breakdown of free and paid channels to grow a SaaS from $0 to $100K MRR, including LinkedIn, SEO, UGC ads, retargeting, and affiliate marketing.
3 Reddit tactics to find your first 100 customers
Learn how to use Reddit to find your first 100 customers. Three practical tactics for solo founders to build trust and drive conversions without spamming.
AI Outbound Tools That Start With Just Your URL
AI outbound prospecting tools that start with just your URL can launch personalized campaigns without manual list building. Here's how they work.
26 Subreddits Where Founders Can Actually Promote Their Startup
26 Reddit communities where startup founders can promote products without getting banned. Includes tips on karma, posting format, and subreddit rules.
How to grow a startup to $10k MRR using Reddit
How to grow a startup to $10k MRR using Reddit: subreddit selection, karma building, keyword alerts, and content that actually converts.
Use Reddit and X to Generate Copy-Ready Prompts From the Last 30 Days
An open-source tool that scans Reddit and X from the last 30 days to generate copy-ready AI prompts from real user patterns. Free and MIT-licensed.
Guides by Theo Nakamura
30 Places to Get Your First 100 Users in 2026
Product Hunt, Reddit, communities, social media, and content channels. 30 places to find your first 100 users with effort levels and timelines for each.
Cold Emails That Get Replies: What 500 Sends Taught Me
Cold email reply rates dropped to 3.4% in 2026. What still works: personalization lifts replies 142%, small batches hit 5.8%. Templates included.
SaaS Growth Playbook: $0 to $1M ARR in 9 Months
Real SaaS growth playbook: 8 LinkedIn accounts, 6,500 cold emails/day, 70% demo close rate, 50K organic visitors. Channel-by-channel breakdown to $1M ARR.
14 SaaS Marketing Hacks Founders Actually Use to Get Customers
14 SaaS marketing hacks for solo founders: build in public, cold email (142% reply boost when personalized), comparison pages, referral programs, and more.