2+ marketing tips and 18+ in-depth guides — curated for small business owners

Hannah Delaney

Content & Social Editor

2 tips and 18 guides

Hannah leads content and social at Marketing Ideas. She spent years building brand communities and lifecycle email programs for consumer startups, and covers organic social, content marketing, and email that people actually open.

Tips by Hannah Delaney

Email Marketing Intermediate

No one has cracked cold email deliverability — and that's the point

Cold email deliverability has no universal answer. Learn why even expert-level testing fails to crack it permanently — and what to do instead.

Hannah Delaney Jun 22
Influencer Marketing Intermediate

How to Find Influencer Emails on Google for Free

Use a free Google search operator to scrape influencer emails from Instagram bios. Then verify, cold email, and scale the top performers with paid ads.

Hannah Delaney Jun 5

Guides by Hannah Delaney

Email Marketing Beginner

Email List Building for Small Business Owners

Learn how to build an email list from scratch with proven lead magnets, form placements, and list hygiene tips. Grow an audience you own without paid ads.

Content Marketing Beginner

How to Repurpose One Blog Post Into 10 Pieces of Content

Repurpose content the smart way: 96.55% of blog posts get zero Google traffic. Turn one blog post into 10 platform-native pieces, no brand-new writing.

Social Media Beginner

Restaurant Marketing Guide: From Empty Tables to Waitlists

Restaurant marketing ideas that fill tables: local SEO, Google Business Profile, reviews, social media, email, and loyalty tactics for owner-operators.

Social Media Intermediate

TikTok Marketing for Small Business (No Dancing Required)

61% of TikTok users buy after seeing a product there. This tiktok marketing small business playbook shows how to win with content, no dancing required.

Email Marketing Intermediate

Cold Email vs Newsletter: Which Should You Start First?

Cold email vs newsletter: which should founders start first? Compare speed, cost, risk, and deliverability to pick the channel that fits your goal.

Content Marketing Beginner

Blog Post Ideas for Small Business: 50 Ideas by Industry

Stuck for topics? Get 50 blog post ideas for small business grouped by industry, plus a repeatable framework to generate ideas that rank and convert.

Email Marketing Intermediate

How to Grow a Newsletter From 0 to 1,000 Subscribers

Email returns $36 per $1 spent. Learn how to grow newsletter subscribers from 0 to 1,000 with a channel-by-channel playbook — no ads, no existing audience.

Social Media Intermediate

Social Media Marketing for Small Business (2026 Guide)

TikTok leads at 5.69% engagement. LinkedIn personal profiles get 8x reach. Build a social media strategy in 3-5 hrs/week with the 40/30/30 content mix.

Social Media Intermediate

LinkedIn Content Strategy for B2B Founders

LinkedIn personal profiles get 8x more engagement than company pages. 4 post types, a comment strategy, and a DM framework to win clients as a founder.

Social Media Intermediate

Restaurant Social Media Ideas That Actually Fill Tables

74% of diners use social media to choose restaurants. Get 20 proven content ideas, platform picks, and a 65-minute weekly posting schedule for busy owners.

Social Media Intermediate

How to Get More Google Reviews for Your Restaurant

97% read reviews before choosing a restaurant. 7 ways to ask for reviews, response templates, and GBP optimization. Copy-paste templates included.

Email Marketing Intermediate

15 Subject Line Formulas That Get Opens in 2026

15 proven email subject line formulas with templates and examples. 2-4 word subject lines hit 46% open rates. Copy these formulas and test.

Email Marketing Intermediate

Welcome Email Sequence That Converts (With Templates)

Welcome emails convert at 2.11% with 35.53% open rates. Get a complete 5-email sequence framework with copy-paste templates and timing for every stage.

Email Marketing Beginner

Email Marketing for Small Business: Complete Guide 2026

Email returns $36-42 per $1 spent (Litmus, 2025). Free tools, welcome sequences, automation, deliverability, and metrics for bootstrapped founders.

Social Media Intermediate

Reddit Marketing That Actually Works: 30 Tactics for Real Traction

30 Reddit marketing tactics that generate real traffic and leads — without getting banned. A practical guide for founders and small business owners.

Content Marketing Beginner

Corporate Meme Slideshow Content Strategy That Builds an Audience in 2026

Meme slideshow content strategy with 2026 data: 4-frame carousel structure, AI image workflow, volume posting, and monetization. Memes get 12.3x reach.

Content Marketing Beginner

8 Claude Prompts That Replace Your Design Brainstorm Sessions

8 Claude prompts for brand identity, ad creative, and visual direction. 75% of marketers use AI; here's how to apply it to design, not just copy.

Content Marketing Beginner

Content Marketing for Founders Who Don't Have Time for Content Marketing

Content marketing system for solo founders: 47% of top companies repurpose across 3+ channels. One post per week, 2-3 hours total. Templates included.